Friday, April 6, 2012

Don't Just Go For High Page Rank Links

We as humans always want the best... the top.. the supreme... but in link building, that doesn't always matter. Yes, if you can get some good PR6+ links, it's going to help you out in a pretty tough niche. But, if you have a fairly uncompetitive niche, then go for any backlinks. As many of you know, I am anti-Page Rank and I find it pretty useless.


But, just as you shouldn't worry about your own site's Page Rank too much (unless you are selling links), you shouldn't worry too much about the PageRank of the page you're getting links from. Here's why.... PageRank is fluid... just because the toolbar PageRank changes only every 3 months or so, Google has said that PageRank is changes multiple times a day. A PR3 page that you hunted down may become a PR4 next update, or may go down to a PR2 at the next update, you never know. Many people don't go for links on PR N/A or PR 0 pages... they think it's a waste of time. But, you never know what those links will become at the next update. But, most likely, they will get a higher PageRank.

My buddy over at BlogBadly, wrote an article (based on an idea the "stole" from me) about How to Find High PageRank Doffollow Blog Posts. I used to use this method, but then realized that all of the new posts on a blog since the last PageRank update, will not show up using that method, yet those very well could get higher pagerank at the next update. Why should I pass those up... everyone is passing them up. Which means, when it does get a higher pagerank, more of that authority and more of that pagerank will be passed onto my site since there will be less links on the page to be divided among.

I'm not saying that going after higher pagerank links to your site is bad, but don't make that your only focus. There could be some hidden goldmines... some hidden gems just waiting to be all polished up.


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